At this year’s Shanghai Edition of Watches and Wonders, IWC Schaffhausen is making its mark with the unveiling of several new additions to its iconic Pilot’s Watch collection, including the new flagship IWC Big Pilot’s Watch 43. Visitors to the show have the opportunity to discover the Swiss luxury watchmaker’s latest models in an industrial-style shipping container booth, where cutting-edge technology brings the new editions, the Big Pilot’s story and the brand’s unique spirit to life. Following the digital Watches and Wonders event earlier this month, the watch world is gathering in person at the West Bund Art Centre for … Continue reading THIS IS THE BIG PILOT: MEETING A CULTURAL ICON WITH IWC IN SHANGHAI

100 Days To Tokyo!

OMEGA Counts Down to the Olympic Games with  The Seamaster Diver 300M Tokyo 2020 It may be a little later than planned, but the Olympic Games Tokyo 2020 is finally on its way. Today marks 100 days until the iconic sporting event begins in Japan, and while the athletes make their final preparations, the Official Timekeeper is unveiling a very special timepiece in tribute to the occasion. The OMEGA Seamaster Diver 300M Tokyo 2020 delivers a unique colour scheme inspired by the Tokyo 2020 Olympic Games emblem, along with the very best in watchmaking technology. The 42 mm case is … Continue reading 100 Days To Tokyo!

Jaeger-Lecoultre Presents the Reverso Tribute Small Seconds in Green

When the Reverso was created in 1931, the Manufacture immediately recognised the design’s wide appeal beyond the sporting arena for which it was originally conceived and, within the first year, began to offer colourful variations on the original black dial. In chocolate brown, red, burgundy or blue, the lacquered dials created a stylish and exuberant contrast with the case metal and – at a time when coloured dials were rare in watchmaking – made the Reverso appear even more modern and distinctive. Over the decades, the Reverso has appeared with a variety of dials and in different case sizes – … Continue reading Jaeger-Lecoultre Presents the Reverso Tribute Small Seconds in Green

CASIO announces partnership with 1915 by Seddiqi & Sons

Renowned global watchmaker, CASIO continues to extend its presence in the UAE as it partners with 1915 by Seddiqi & Sons to bring the latest G-SHOCK lineup to the brand’s passionate fans in the UAE. The partnership introduces a wide range of watches from CASIO’s popular G-SHOCK brand, including two exclusive editions available for purchase in 1915 by Seddiqi & Sons only, a one-stop destination for latest trends in watch fashion, jewellery pieces and accessories from internationally acclaimed brands and designers. These include: GM-5600CX-4 –The G-SHOCK edition red and gold G-SHOCK GM-5600 is the first of the Metal Covered series … Continue reading CASIO announces partnership with 1915 by Seddiqi & Sons


Swiss Haute Horlogerie manufacturer, Audemars Piguet, is pleased to unveil several new Royal Oak models enriched with green dials. The new offerings include a 950 platinum Royal Oak “Jumbo” Extra-Thin with a smoked green dial embellished with a sunburst pattern, as well as a limited-edition Royal Oak Selfwinding Chronograph with an 18-carat yellow gold case and a green “Grande Tapisserie” dial. Lastly, the Manufacture also presents three new Selfwinding Flying Tourbillon variants in pink gold or titanium, all of which incorporate green hues. Audemars Piguet first employed colourful stone dials during the 1970s, in brown, green and blue tones. This … Continue reading GREEN HUES FOR THE ROYAL OAK

True Square Open Heart – new version An “open” secret

Our True Square has attracted a great deal of attention over the last year with its premiere. Its gently rounded corners, scratch-proof high-tech ceramic and smooth feel effortlessly combine apparent opposites. The Open Heart version also grants a sophisticated glimpse into its mechanical heart – which is now also presented with silver-grey accents. The black dial of the new True Square Open Heart with an automatic movement has large cut-outs and features rhodium-coloured bevelled edges. The skeletonisation allows the finely decorated Swiss-made movement, which offers a power reserve of 80 hours and is a work of art in itself, to … Continue reading True Square Open Heart – new version An “open” secret

Happy Mother’s Day with Toric Fleur

A passionate admirer of Japanese culture, it was only natural for Michel Parmigiani to design a very elegant timepiece to celebrate hanami, the Japanese custom of admiring the beauty of flowers, in his own unique way. The new Toric Fleur, presented in a rose gold case made entirely within the Parmigiani Fleurier watchmaking center, features a delicate lace design of marguerites on its dial. A long-time student of nature and the golden ratio, he was inspired by the subtle grace of this flower as seen in the meadows of the Swiss Jura. As he was reading this haiku written by … Continue reading Happy Mother’s Day with Toric Fleur