CASIO announces partnership with 1915 by Seddiqi & Sons

Renowned global watchmaker, CASIO continues to extend its presence in the UAE as it partners with 1915 by Seddiqi & Sons to bring the latest G-SHOCK lineup to the brand’s passionate fans in the UAE. The partnership introduces a wide range of watches from CASIO’s popular G-SHOCK brand, including two exclusive editions available for purchase in 1915 by Seddiqi & Sons only, a one-stop destination for latest trends in watch fashion, jewellery pieces and accessories from internationally acclaimed brands and designers. These include: GM-5600CX-4 –The G-SHOCK edition red and gold G-SHOCK GM-5600 is the first of the Metal Covered series … Continue reading CASIO announces partnership with 1915 by Seddiqi & Sons

German Design Award 2021 for the True Thinline Les CouleursTM Le Corbusier

We at Rado are proud to add a further renowned award to our long list of accolades. The German Design Award 2021 in Gold in the category “Excellent Product Design – Luxury Goods” goes to the True Thinline Les CouleursTM Le Corbusier, our colourful range of ultra-thin watches made from high-tech ceramic. The German Design Award introduced in 2012 is the premium international award from the German Design Council and is one of the most renowned design awards in the world. Each year, top-class entries from product and communications design, which are each ground-breaking in the international design landscape in … Continue reading German Design Award 2021 for the True Thinline Les CouleursTM Le Corbusier

WatchBox ME Celebrates Valentine’s Day with #Timeforlove

What to gift your valentine when horology is your love language With Valentine’s Day just around the corner, couples are in search for the perfect gift for their significant other. She lights up when she receives flowers, he favours powerful cologne, but you know what they would really love? Precious time together. If horology is your love language, WatchBox ME is the source to discover the timepieces of your dreams. Commemorate the special day of connection with a permanent memory built to last lifetimes, for him and for her. The world’s leading platform for buying, selling, and trading pre-owned luxury … Continue reading WatchBox ME Celebrates Valentine’s Day with #Timeforlove

HOROLOGICAL MACHINE N°3 ‘FROG X: The ten-year leap

In 2009, MB&F was four years into its creative expression of mechanical art. Horological Machines N°1 and N°2 had established the guiding principles of the Maximilian Büsser & Friends collective: audacious design, transformative micromechanics, untrammelled imagination. Then came Horological Machine N°3; HM3 had everything that HM1 and HM2 had before — the design, the micromechanics, the imagination — but its defiant three-dimensional construction shot MB&F into hyperspace. One year later, in 2010, the vehicle that transported MB&F into a new universe proved its versatility and cemented its place in the hearts of MB&F lovers everywhere, by morphing into the Tribe’s … Continue reading HOROLOGICAL MACHINE N°3 ‘FROG X: The ten-year leap

Overseas self-winding: The epitome of sporty elegance, now fully dressed in pink gold

Its looks are chic, its temperament sporty. A symbol of escapism and exploration, the 41 mm Overseas self-winding model, unveiled at the Watches & Wonders Shanghai 2020 exhibition, combines for the first time its sleek silhouette sculpted in pink gold with a blue Overseas dial. The Overseas collection, immediately recognisable by its hexagonal bezel evoking the Maltese cross, continues to explore new aesthetic horizons. Following in the wake of the Overseas perpetual calendar ultra-thin model in pink gold and blue dial launched for Watches & Wonders 2020, the sportiest collection from the Maison is interpreted in a self-winding three-hand version … Continue reading Overseas self-winding: The epitome of sporty elegance, now fully dressed in pink gold

Parmigiani Fleurier Tonda 1950 Tourbillon

A flying tourbillon shines amid an aventurine sky, adorned by a gem-studded rainbow to make up the ultra-thin Tonda 1950 Moonbow, a new timepiece presented by Parmigiani Fleurier.   « Whoever learns to observe acquires art. » These words, taught to young Michel Parmigiani by his father, summarize the philosophy of the Parmigiani Fleurier manufacture. The Tonda 1950 Moonbow draws inspiration from two phenomena only apparent to a careful observer and re-imagines a lunar rainbow, or moonbow, on the bezel and a spiral galaxy on the dial. Its flying tourbillon is reminiscent of a spiral galaxy and dances amid celestial … Continue reading Parmigiani Fleurier Tonda 1950 Tourbillon

The potential of colour as a design element

Rado about her design partnership with Les CouleursTM Le Corbusier Last year Swiss watchmaker Rado announced a strategic partnership with Les Couleurs Suisse, the organisation exclusively mandated by the Foundation Le Corbusier, to license the great designer’s original palette of architectural colours: Architectural Polychromy. Colour is undoubtedly a strong and important tool in design. The potential of colour was redrawn only at the beginning of the 20th century and the functions and effects of colour design were redefined. Le Corbusier is one of those who gave paint in construction an essential function. ‘Experience of space’, is a central aspect for … Continue reading The potential of colour as a design element

Tissot T-My Lady

Fine, strong, the essence of woman For Tissot, 2020 will be an eminently feminine year. An essentially unisex brand, through its historic choices, the Le Locle-based brand will be launching a number of high-quality timepieces for women. The Tissot T-My Lady offers the vision of the Tissot woman. She is confident of her life choices, committed to an exciting, mindful life and wants to make the most of everything. Noble and strong, refined yet tough, she cruises between her home, the office, nights out and an active daily life, just like the T-My Lady. This new collection, which already includes … Continue reading Tissot T-My Lady


TAG Heuer reaffirms commitment to the Middle East region with the opening of its second stand-alone boutique in Dubai. TAG Heuer, the Swiss luxury avant-garde watchmaker continues to expand its presence across the Middle East with the opening ofits Dubai’s second stand-alone boutique, at Mall of the Emirates. With a legacy rooted in technical innovation, timekeeping, high performance, a passion for action and motor racing in particular, the boutique offers a glimpse into the DNA of TAG Heuer and takes clients on an immersive brand journey, while they discover the different watch collections. The new ninety square meters space located on … Continue reading TAG HEUER OPENS BOUTIQUE AT MALL OF THE EMIRATES